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|The Definitive Guide to Starting and Operating a Car Detailing Business|
The 3 Biggest Myths about the Car Detailing Business...Debunked!
Want to start a car detailing business? Already own a car detailing business?
I have some bad news for you: most detail businesses close within 18 months. You will not be one of these businesses if you read and implement what you find in my ebooks and videos on operating a modern detail shop.
My name is Bob Keppel and I have owned and operated successful detailing businesses. Here is my bio. In my time in the industry there was only one thing more predictable than the closure of my competitors' shops: the yearly growth of my shop and its profits.
You cannot afford to run a common operation because there are simply too many detail shops and too few customers! You must be different to survive. I did two things significantly different form the competition that gave me my edge:
1. I worked 25% faster. I observed, filmed, and analyzed industry-standard detailing processes and removed repetitiveness and redundancy to reduce work times by twenty-five percent.
2. I got more than half of my new customers from the Internet. Instead of waiting for my word-of-mouth reputation to spread (as most detailers do), I took control of that reputation and actively spread the word about my company on Google, Yahoo, craigslist, Angies List, and many other online communities. We had so much business that we had to turn away some work during the summer.
If you plan on starting a detailing business, you must start from the beginning with a detailing process-inspection, notation, vehicle prep, interior detailing, exterior polishing and waxing, windows, and delivery to customer-that is as efficient and effective as possible. You do not have time to "work things out" as you go! My easy to learn 62 step detailing process gives you an easy to follow, consistent system to produce top quality results in a minimal amount of time.
Where will you get new customers? Most new businesses waste countless hours and dollars on flyers, newspaper advertising, and radio advertising that doesn't work. I was one of those businesses, and I'll tell you what works and what doesn't work so you don't have to pay the "stupid tax" I did. My magic bullet was getting customers from the Internet. I had success because my competition 1) didn't understand Internet advertising and 2) had too much money locked up in old media (phone book, magazines, flyers) that gave them little to no results. And even today, in 2010, detailers continue to ignore the flood of customers available to them on the Internet. Step in and take those customers from them with a modern detailing business plan!
This car detailing training system includes a professionally designed web site with contact info, photos (yes, you own the rights to the photos) description of processes, and prices. It's a proven design made just for detailers that a web designer would charge $200 for! Also included is a full color craigslist ad with photos that we'll show you how to post to the top of the list every day. A $95 value! It can take weeks to find a good web designer to make these web tools, but you get them immediately, for free, with the purchase of my ebook.
You don't want start a detailing business and market it on "trial and error." Trial and error is hugely expensive. Businesses go out of businesses from too much trial and error. I've done the trials and made the errors for you! In great detail, I describe how to maximize awareness of your detail business in your town for the minimum amount of money.
Congratulations! You took action and opened your shop. When you set your prices, you made estimates about the time and money it takes to perform each detail. It all looked great on paper but in the real world jobs are taking longer and costing more than you expected. Have you absolutely maximized your profits? Is there any product or time wasted in your detailing process? This ebook and online videos will show you how to:
Clean all wheels and wheel wells without touching them in 90 seconds.
Clean door jambs and trunk jambs without touching them in 90 seconds.
Remove bugs, wash car, and claybar all painted surfaces in 10 minutes.
Detail the interior of a car and vacuum it once during the whole process.
Go to your work vehicle once while washing, once while detailing, and once while waxing. That's it. Everything you need will be in your pockets and in your apron as you work. No constant trips back and forth to your supplies!
Clean every button, switch, vent, crevice, and gap in an instrument panel and console in less than 2 minutes.
Dress the exterior rubber and plastic in 60 seconds.
Polish and wax an entire vehicle in 15 minutes. That's right, combine these two time consuming steps into one!
Every detail shop I've worked in or observed was wasting time with unnecessary steps and excessive manual labor. Even when you're optimized, detailing is extremely hard work so why make it any harder than it has to be? I'll show you how to trim your detailing times 25%, or refund your money if my system fails on this promise.
Could you use more business? Have you tried advertising in flyers, newspapers, and the phone book? They don't work. You waste money, feel foolish, and are afraid to ever spend another dollar on advertising. But there is a largely untapped resource for customers and it's mostly free-the Internet. People are not picking up the phone book looking for a detailer. They aren't even asking their friends or family for a recommendation. They're going to the Internet where they can see photos, see prices, read processes, read testimonials, and learn more about a detail shop than any traditional referral source ever could.
Do you have a website? Does it rank on the first page of Google? Is it on the first page of Yahoo? Is it on the top page of craigslist every day? Does it have positive reviews on Google, Yahoo, Citysearch, Yelp, and Merchant Circle? If not, you are missing out on a massive group of customers ready to spend money with you today. This ebook takes your web site and maximizes its potential by instruction you on how to:
Get listed on the front page of Google, Yahoo, and Bing by choosing the keywords that your customers are searching for (ie, Miami auto detailing, Miami car detailing, detailing service, mobile detailing Miami, etc.).
Get free clicks from the Google Local Business Listings directory.
Post a full color ad with photos to the top of craigslist every morning. Not an average "hack detailer" ad, but a professionally designed flyer that will make you stand out and get phone calls. And yes, we even include the flyer itself ..... .......visit our website for complete details..
Website Link: Click here for complete details on How to Start a Car Detailing Business.