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|How To Start A Coffee Shop - From People Who Own One|
Do You Find Yourself Saying: "I Wish I Knew How To Make Money, Eliminate Wasted Time, And Learn The Shortcuts To Success In the Coffee Shop Business"?
Are you evaluating whether to start or buy a coffee shop & espresso café business?
Have you researched the coffee shop franchise, business opportunities and business for sale classifieds looking for that "perfect little coffee shop" to call your own?
Are you scared that you might not know what you DON'T know? Do you fear those pitfalls and want to short-circuit them?
Are you hoping to find someone, anyone, who will tell you the dirty secrets of the coffee shop & espresso cafe business so you won't get "taken"?
That's what our ebook, Espresso Business Mistakes is all about.
How To Start A Coffee Shop & Espresso Cafe - but not without this "must have" Tell-All book.
In January 2003, we were exactly where you are.
We researched the Internet, classifieds; we qualified for more types of franchises than we care to talk about. We met with business owners who were selling. We met with business brokers - all just to try to find the "right" fit.
Dear Debbie & Skip:
I have to say, you covered everything from A to Z. I read the ebook today and realized there are a few things we had never considered or even knew about. This was a quick read and I plan to re-read the book several times in the coming weeks and months.
The checklists and forms are by far the best BONUS gift anyone could ever receive, especially Debbie's recipe list and your cafe menu. I also found the list of web sites a nice surprise. I haven't checked them out yet, but will be doing so soon.
Thanks again for sharing your experiences in this book. It has energized me to try this exciting venture, but also tempered my enthusiasm with a dose of reality.
We thought to start a coffee shop & espresso café business would be perfect for Debbie. It afforded a very social, relationship driven type of business, in a food / beverage category that she LOVED.
And the retail coffee shop and espresso café business did in fact satisfy those needs and more.
Startling Facts About What NOT To Do To Start Your Coffee Shop & Espresso Cafe
If you are like we were, you're well educated, sophisticated, have some capital and assets, and a strong desire to get OUT of the corporate employment game.
You've probably found a dozen websites and companies who will give you all kinds of great advice, videos, tips and books on "How To Start" your coffee shop & espresso cafe business.
There is no shortage of such "guru's". However, believe it or not, most of that advice is free on the Internet or you can buy with $20 books from Amazon.
In fact, before we bought or started our coffee shop espresso café, we hired two "guru" consultants. We bought their tapes, books and consulting services.
$6,000 later, we were hardly prepared for the "real world" as we held our Grand Opening.
Free Startup Coffee Shop Secrets E-Course
Don't take our word for it - click here to subscribe to our free Coffee Shop Secrets E-course. This free email tutorial series is packed with questions and answers from our clients - people just like you.
We realize that many readers may not be prepared to buy or start their coffee shop today. If that is you, then go here to get our awesome, free tips ecourse via email today. Our free tips and advice will propel you along your path faster with a higher probability of success.
We've also included a FREE special bonus for signing up for Coffee Shop Secrets.
Oh sure, they gave us all their canned advice. There were several things that helped us. But the fact is, the good stuff we received from them was maybe worth $1,000.
What we can tell you is that you don't need to spend anywhere near that amount of your precious capital to learn what you need to know to successfully open and run a retail coffee shop and espresso café.
What NOT to do? Do NOT hire those expensive hotshot consultants.
Which of our mistakes could save you $257,000?
In our book, Espresso Business Mistakes, we hand over to you, in writing, 49 significant mistakes we made in our coffee shop & espresso café business.
Collectively, those mistakes together cost us $257,000.
What are they?
On page 12, we give you Mistake # 5 that drove us crazy for the first 6 months of our operations trying to figure out how we went so wrong. This is one of the three major keys to success.
Failing to understand Mistake #10 will make you have to constantly find new customers.
Mistakes # 12 and 13 nearly put us in the insane asylum. We had NO IDEA the property owner and property tenants in our shopping center could cost us so much money and make our lives this miserable!
You could spend $9,000 on Mistake # 22 and flush it down the drain like we did.
Mistake #37 is a license to print cash, once you learn and understand how to use it. We finally figured it out - but you don't have to! We tell you!
Oh yea, and Mistake # 49 was the single largest waste of $6,000 we ever spent, but we had no idea at the time. Don't make the same mistake in your coffee shop or espresso café!
Do we need to go on? .......visit our website for complete details.
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