Two Words That Will Generate Instant Business.

I have a current database of friends and customers of over 5000 people and I like to stay in touch with all of them because I never know who will be the next to refer business to me. My referrals are the lifeblood of my business and friendly word of mouth referrals are my favourite type of business.

For starters, the person being referred will often call you so you are already in their mind and they are calling hoping to be able to do business with you. After all, you have been referred to them as a person of trust. All you have to do is listen and understand their need then supply goods or services to help their situation and you have another happy customer who will tell their friends about you.

It sounds easy enough for me but how do you reconnect with all your past customers and friends to remind them what you can do for them. Let's start with your database. You do have a database, don't you? I am talking about a current list of your customers names, mailing address and telephone numbers. It can just be an excel spreadsheet, which is easy to read, easy to update and easy to print or merge with another program to manage your contacts in a professional manner.

You might notice that I didn't mention email address. The reason is that unless you have permission to email someone, its just junk and they will not be happy to receive it and they w.....

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