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You are here: Home > Home Based Business & Work From Home Article Directory > Technology & Your Business

Separating 7 SEO Truths from 7 Common long held Misconceptions.
by John Alexander | Page Views: 1691 | Published: 04/08/2009 | Updated: 04/08/2009 |
I wanted to review 7 long held SEO misconceptions and discuss the truths. In order to separate the SEO truths from traditional misconceptions or errors, you always must first examine the truth.
For example, if an expert is trying to determine a counterfeit $100 dollar bill from a real $100 bill, he only gains insight by examining the real bill first. You could examine many different counterfeit bills for a long time and never gain any ground at all. But once you know and understand the real government issued bill, then you can spot the false things much more quickly.
A Word about Hats: White, Grey or Black.
First let me say that most SEOs are not all bad people. They are not all schemers who are just out to get your money. Like anything else, there are people who are good and bad in every area of life. When it comes to practicing SEO skills, there are many people doing many different things, but it all comes down to the intent of the individual person.
People pegged for being "black hats" usually think quite a little bit differently than the SEO professional. The Black hat is more prepared to lose the domain and knows that they are always on the run and they often view the search engines as the enemy. Search engines MUST be "outsmarted" or so they are convinced. Some tend to enter more like a game with throwaway domain names that they'll purchase in quantity knowing that they'll have to do the same types of things over and over again each time they get penalized.
White hat SEO professionals are more focused on creating high quality, useful content that serves a purpose and satisfies the reason why the user searched. They are not on the run, because they have nothing to fear being caught at. They tend to do the job once for long term stable rankings that can last for years.
Black hat.....Click here for access to the rest of this article ->
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