Everyone is rushing to participate in the new "marketspace" formed by the World Wide Web and online services. It is a new and exciting way of doing business and, like every other means of doing business, will benefit those who adopt the right strategies and execute them well. This article provides ideas and suggestions to help you plan as a marketspace entrepreneur and manager. While you also need to thoroughly understand issues related to technology and design to be successful running a cyberbusiness, we will focus on broader business issues relating to the marketspace. It is intended for managers of startup companies as well as existing companies that are trying to extend their efforts to the marketspace.In this and over the next few issues of this publication, we will discuss three of the issues that we feel are essential to explore:
1. What is unique about the marketspace? You need to understand how the marketspace differs from the traditional marketplace. This will allow you to devise strategies that take advantage of the unique characteristics of this new way of doing business.
2. How can you create value for your company using the marketspace?
Once you understand the uniqueness of the marketspace, you can decide how to use it to create value for your business. In this section, we will discuss the many value-creation opportunities in the marketspace.
3. What are some practical guidelines you should follow?
Some practical guidelines to follow when doing business in the marketspace. It is important that you master strategies required to succeed in the marketspace, which are often quite different from traditional business strategies.
What is unique about the marketspace?
Let's set aside all the hype about the marketspace for a moment. There are four fundamental elements that are truly unique to the marketspace:
Marketspace is a new type of medium.
The marketspace, which is quickly becoming the convergence of the Internet and online service.....Click here for access to the rest of this article ->
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