Marketing and promo tion is critical to all businesses regardless of whether they have just started up or they have been running for many years. Without marketing, nobody will no about your service or products and therefore you won't make any money. So marketing is vital and should be one of your priorities when establishing your own business.Planning
Planning is the first step in establishing a marketing and sales promotion campaign. Look at your service or products as objectively as you can and answer these questions (tick one or more answers and also ask some of your friends to answer the questions as they can be far more objective than yourself):
1) If you wanted to buy your service or products, where would you begin looking?
• Yellow Pages
• At the local shopping centre Daily Newspapers
• Local newspaper
• Subject specific magazines or publications Trade outlets
• Junk Mail Television and Radio
2) If you were going to buy your service or product, what would prompt you to buy?
• Price
• Quality
• The ability to purchase a wide range of services or products in one place
• Service
Uniqueness of the product or service
• Convenience
3) Is your product or service essential to daily life?
What I mean is if a recession hits, will your sales remain constant or increase? (A donut shop is not essential, but a tyre outlet is. People can live without donuts but they can't get to work without tyres.)
• Absolutely essential
• Moderately essential
• Useful, but there are alternatives
• A luxury that is generally an impulse buy
4) Who is most likely to use my service or products?
• Children
• Men
• Women
• Families
• The handyman
• Trades people
• Other small businesses
• Medium and large business
• Service organisations
• Government departments
Now if you have been honest wi.....Click here for access to the rest of this article ->
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