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Contents Page - Small Business & Home Based Income Magazine - V5N3
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Article Editor |
191 |
01/01/2003 |
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| "Business BuildingMarket research on a budget. - see page : 5Do you really know what your business needs to succeed? - see page : 7Be your own boss catalogue - see page : 47The bookshelf - book reviews - see page : 92Customer ServiceCustomer service - where do you start? - see page : 10Full plan ahead - don't wait for a customer! - see page : 14Through the eyes of your customer - see page : 18Sale.. |
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Editor's Note - Small Business & Home Based Income Magazine - V5N3
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James Kyriacou |
230 |
01/01/2003 |
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| Many businesses mistakenly believe that they need to be continually chasing new customers. While this is partly true, Noel Carroll shows us just how important the "Up-Selling" process is. If you are not maximising every sale you make, then you're missing a potentially very profitable strategy. Noel offers a range of suggestions designed to help you integrate "Up-Selling" into your business. Not su.. |
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Market Research on a budget
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Bruce Ledo |
187 |
01/01/2003 |
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| Murray Raphel tells a story of a young lad who came into his Atlantic City store one day and asked to use the telephone. Murray was happy to oblige but curious enough to listen in to the conversation.The lad rang a woman and told her he was aware that she had her lawns mowed regularly by a young lad, and was she satisfied. The woman replied that she was completely satisfied and, no she wouldn't co.. |
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Do you really know what your business needs to succeed?
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Mark Linford |
226 |
01/01/2003 |
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| We are all guilty of getting too close to our business. We are often so busy working in our business that we can't work on it. As a business consultant I am usually called in to 'save the day' but I often find business owners do not really know what they need. Here are some questions you should ask yourself about your own business:1. What is it that you think you want to achieve - is it more sales.. |
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Customer Service: Where do you start?
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Frank Romano |
171 |
01/01/2003 |
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| Have you noticed that as we grow older, time seems to pass far more quickly? Here we are at the start of another year - already! Given that 2003 will also fly past before we know it... how prepared are we? How are we going to do things this year that will be better and different from previous years?As tired as we all may be of hearing stories related to organisations including Macdonald's, Disney .. |
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Full Plan Ahead : Don't Wait For A Customer!
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Geoff Grist |
145 |
01/01/2003 |
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| It's a brand new year and you have two choices!1. Do the same as last year and get much the same results OR2. Do things differently and achieve much, much more.Insanity:They say that the definition of insanity is doing the same things over and over and expecting different results, so if you were guilty of that last year, now is the time to choose to do things differently.The Secret:The secret is i.. |
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Through The Eyes Of Your Customer
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Bernadette McClelland |
170 |
01/01/2003 |
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| What makes you different - 'through the eyes of your customer?' What makes your customer or prospect say 'WOW! I really want to do business with this person' or do they just say, 'There goes another sales rep'.When you leave a client or a potential client's office they are going to think one of three things about you. They are going to think:• Something good about you• Nothing at all or .. |
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The Art of 'Up-Selling'
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Noel Carroll & Noel Roberts |
186 |
01/01/2003 |
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| These days, perhaps more than ever, sourcing and adding new customers can be extremely expensive. Calculate the cost of labor, marketing, sales overheads, customer-service, and administration, and you're looking at a big investment. Many outfits see attracting fresh clients as the only way to grow profits. But there is an alternative - Increase the size of each sale. This is called "Up-Selling", a.. |
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5 Successful Marketing Techniques
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Bob Leduc |
199 |
01/01/2003 |
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| Here are 5 successful marketing techniques you can use to increase your sales. All of them are simple to use. And they're effective for building any businesses. 1. Keep Adding Something New Every time you add something new to your business you create an opportunity to get more sales. For example, something as simple as adding new information on your web site creates another selling opportunity whe.. |
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P3 x IQ = A Winning Prospecting Formula
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Holly Holub |
169 |
01/01/2003 |
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| Patience and Persistence. These two words are good guideposts to start a sales career. We all want success and we want it quickly, but it usually takes calling on a lot of prospects, making many presentations, and handling loads of objections to build the momentum that makes things happen. When thinking about making a start in sales - whether it's a new job, a new territory, or a new product - the.. |
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Is Your Ad Killing Your Brand?
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Karon Thackston |
91 |
01/01/2003 |
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| It's funny to me how companies spend thousands of dollars to develop a brand only to wreck it when they create their advertising campaigns. They pour over colours, fonts, logo designs, Web site creation, USPs, and target audience analyses. But then, when it's time to bring their message to the public, it all falls apart.Case in point: a local technical college in my town has recently begun to run .. |
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Marketing Strategies That Everyone Should Be Using In Their Business
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Roy Ridge |
91 |
01/01/2003 |
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| I hope you all had a fantastic Christmas, and I am sure we are all looking forward to a prosperous New Year. Over the past year I have been fortunate to write articles for numerous business magazines. I thank James, the editor and owner of this home based business magazine for giving me the opportunity to again, reveal some more marketing strategies for your business.As I have pointed to clients o.. |
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Handling The Price Objection: Are you creating price objections? - (Part 1)
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Wayne Berry |
121 |
01/01/2003 |
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| The following article deals with one of the most common questions that I get from sales people every where at my workshops and seminars... "What should I say when a prospect says they can't afford what I'm selling?" Yes it's a common objection, so why would a prospect say something like this?There are a number of reasons and here they are.1. They do not have the money and have no way of getting it.. |
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Would You Like Fries With That?
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Bob Ward |
124 |
01/01/2003 |
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| Every time you take the kids to Macdonald's and place an order you are going to hear that innocent question. Instead of mentally complaining that you are sick and tired of the same old question why not consider how you can use it in your own business. Well when it's all said and done it's a lot easier to expand the volume and range of products and services that we are undertaking for existing cust.. |
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Award Winning Business - Do You Have One?
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Kathie M. Thomas |
252 |
01/01/2003 |
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| Have you sought for ways to promote your business without a high-cost factor? Are you proud of your business and what you have achieved? Do you think it would be worthy of an award?If 'yes' is the answer to all of the questions above, then your answer is to seek out awards for which your business might be eligible.No matter the type of business you run, you would most likely find an award process .. |
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How to Lose Friends and Infuriate People
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Peter Hanscomb |
142 |
01/01/2003 |
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| We've all heard stories about fabulously successful business partners who were university flat-mates, or best friends since preschool. But like spouses, friends often have difficulty establishing enough emotional distance to work successfully together without jeopardising their relationship or business. Basically, starting a business with friends is like going on holiday with them - it's great whe.. |
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Are your Compensation Claims in order?
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Carol Falconer and Carol Camden |
208 |
01/01/2003 |
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| As you are no doubt aware, the company you work for, or own, has a requirement, under your respective States Occupational Health & Safety (OH & S) legislation, to ensure that the workplace is safe for all employees, contractors and visitors alike.To comply with these legislative requirements, you need to have various systems in place to ensure that the safety of all concerned is provided. One flow.. |
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Some Occupational Health and Safety for you to consider
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David Berghouse |
229 |
01/01/2003 |
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| Clicking a mouse isn't exactly vigorous exercise, so I thought we might consider a little Occupational Health and Safety. If you're like me, you spend quite a few hours each day 'slaving over a hot computer' - and it's probably one of the most sedentary things you can do.As well as some exercise, there are several things you should pay attention to concerning your workspace.Your chair.Often in hom.. |
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THIS GAME OF LIFE: A Penguin Choice
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David Mead |
132 |
01/01/2003 |
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| I've always had a fascination for penguins and when the opportunity came to adopt one I jumped at it. It was a fund raising programme by the local zoo.I could have chosen a monkey, a lion, or whatever animal I wished. I chose a Fairy Penguin. I wasn't allowed to take him on picnics, out to dinner or to a show but I did have a framed certificate with his photograph to verify I had adopted a penguin.. |
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5 Steps To An Effective Presentation
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Chitra Soundar |
262 |
01/01/2003 |
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| How often have you attended a meeting or conference and dozed off to sleep? How often do you find your audience doodling on their writing-pads trying to be the best cartoonist? Whether you have mastered the art of sleeping undetected in a meeting or if you are frustrated with talking to an audience that wished to float away on a balloon, then you have to agree that presenting an idea, concept or a.. |
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Lend a Helping Hand!
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Claire Mcfee |
142 |
01/01/2003 |
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| Think of the kind people who helped you when you were starting out. For most of us there are at least a few kind people who did. If you haven't reciprocated (not necessarily with the same person), then now is the time to do it. NO more excuses!Think Back To Who Has Helped You In Some Way Most of us have been fortunate along our business journey to be given helpful, timesaving, confidence-building .. |
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Passion for Success
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David Batchelor |
98 |
01/01/2003 |
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| The seven letters of the word PASSION represent the initials of seven essential principles of management: • PROFIT: Maximise sales and minimise expenses; instead of pursuing profit, let profit follow you. A person who can manage a great business is a person who can bring profit to the customer. Profit is not to be chased. By continuously maximising your revenue and minimising your expenses, y.. |
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Build Your Coaching Business Through Networking
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Stuart Dawson |
152 |
01/01/2003 |
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| Networking is socialising with a business purpose, and it is fundamental to any kind of personal services business.Networking is about making productive and mutually advantageous contact with people of influence, and promoting an awareness of your strengths, abilities and reputation such that that others will become advocates on your behalf.All long term relationships involve both trust and recipr.. |
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The Power Of Focus
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Elisabeth Gortschacher |
123 |
01/01/2003 |
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| Change is a constant and a chain reaction. To be successful in business, we need to continually monitor the changes and trends and the impact they are likely to have on our businesses. This morning I attended a Drought Assistance Breakfast Session. Things are tough for country people and rural businesses are starting to feel the impact on their bottom line as farmers stop spending. On top of this,.. |
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How to coach yourself to success
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Frances Farac |
341 |
01/01/2003 |
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| Life coaching. We've all heard of it. It is after all, the second fastest growth industry after IT. We all understand the concept. It's a hybrid of personal trainer, sports coach, mentor, manager and best friend. That unlike opinionated relatives, complacent colleagues and jaded friends, a life coach has only one vested interest: to see people access their unique potential and realise long held dr.. |
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How You Can Easily Find Money Making Opportunities!
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Pete Godfrey |
167 |
01/01/2003 |
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| When money is in short supply it is easy to get disheartened. You could easily look at a headline like the one above with a cynical eye. 'Yeah sure,' you could say - 'Easy for him to say.'But try not to think that way. Keep an open, optimistic mind on the world around you. Take a closer look. People are making money in ways that have never been known before. Smart ways, clever ways, ways of making.. |
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Corporate Heroes Are Rare. Cowboys Are A-Plenty.
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Vlad Slavnic |
235 |
01/01/2003 |
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| All you have to do is look around. Watch the daily news on TV and read the print media. We seem to be surrounded by corporate frauds, arrests, embezzlements and greed that has taken a new turn. For the worse I fear.There are few Corporate Heroes, but 'Cowboys' are a-plenty. Can you pick the difference?Here are a few to jot your memory:1. Remember the two Corporate heroes that tried to save failing.. |
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Look Out For Sharks!
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Hans Jakobi |
138 |
01/01/2003 |
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| As I write this article, I have just participated in the filming of a TV segment exposing the latest antics of a convicted fraudster called Jock. Together with the TV reporter, we confronted him in a cafe where he admitted taking money from investors and not delivering on the projects. As soon as shorts advertising the segment went to air, several people rang the television station to let them kno.. |
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Online Marketing And How It Differs From Traditional Marketing
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Tony Stevenson |
117 |
01/01/2003 |
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| In this article, the spotlight is turned on online marketing and how it differs from traditional marketing.Marketing a business, whether it's a conventional store in a suburban shopping mall, or alternatively, a virtual business that only exists in cyberspace, encompasses a range of activities. These include publicising the existence of your company's site, developing a unique and appealing image,.. |
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Graham Park - The Queensland Entrepreneur
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Adam Mumford |
128 |
01/01/2003 |
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| When Graham Park and wife Lynn were first approached regarding Nu Skin Enterprises (NSE) they were highly sceptical that such an opportunity could be real. However, Graham didn't let the opportunity pass him by. He set out to find out everything he could about the business opportunity presented to him, including travelling to the USA to visit the company headquarters in Utah. When Graham realised .. |
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The Bookshelf - Book Reviews - Australian Online Bookshop
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Bob Hoffman |
246 |
01/01/2003 |
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| All businesses are different but there is one constant - we all need customers. Having customers that keep coming back is what makes a business thrive. This issue, we'll look at some books that will help us to attract, keep and foster good customers. Most are Australian and all are practical and relevant.How to KISS and Keep Your Customers: And Kick the Competitionby Doug MaloufEveryone knows what.. |
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Classified Advertising Marketplace - Small Business & Home Based Income Magazine - V5N3
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Display Editor |
195 |
01/01/2003 |
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| Business OpportunitiesA.B.C. = Absolute Brilliant [Australian] Concept = International Debit Card + Health + Wealth + 3 Income Streams = Debt Free Shopping in many countries + health + wealth. Increase your earning potential @ www.libertycard.biz/g.o/3048 Absolutely No Risk 100% Money-Back Guarantee Business. No Selling, Delivering, Invoicing, Stock, Nor approaching friends/family. Membership $49... |
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