Be Approachable - The Importance Of Being Friendly In The Business World.

Why do people hate with a passion those long call centre messages, where you have to press each number just to get a department and a person to speak with - only to be told, they don't deal with your problem. Or worse still that they don't have the authority to answer your request even it was their department.

Yet these days small business owners tend to put up barriers just like the big businesses do.

What's the answer here?

What I feel is that a lot of new business people put walls around themselves and wonder why new business can't come their way.

Firstly it's an attitude of always asking;

"Is what I'm doing now blocking my customer contact or enhancing it?"

When running business events as I've done for many years its been a hobby of mine to observe human behaviour at the meetings I hold. By running regular events, you can spot what makes people either successful or not by what you see.

A lot of talented people come to business events or social functions - but not always get what they expect.

Maybe they get in the way of their own potential success due to these reasons;

• They come across as being way too confident, now confidence isn't a bad thing, but if it makes you unapproachable it's not something that can help you either?

• Sadly, some business people come over as being too cocky and only relate to others if they hold footy style rudeness. At any networking event or otherwise, this won't help you.

• A business card without a photo or a clear description of what you really do in your business doesn't help you attract new customers either.

• Another way to alienate people is those innocuous "squeeze pages" on websites, no details of who you are - or even a real phone number? No wonder some businesses are struggling along ... mmmm

• Still others dress up so smart at networking events, they look a bit like Barbie and Ken dolls. So pristine, you c.....

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