People do take more interest in advertisements directed at their own sex
Colour increases readership by up to 100%
Using a local event works well
Use of logos should always be a priority
Keep the layout simple, don't use too many different type styles and certainly never use hard to read type styles like 'Gothic'
White space always increases interest, believe it or not
The following words have an impact on readers, use them when you can Free, New, Now, Don't, Here, Earn, Easy, Pain, Money, You.
Always state prices clearly
Specify branded goods
Keep it simple and neat
Urge your readers to buy now with limited time specials
Don't try to be funny, few people are!
Don't use jargon or terms that may alienate people, people don't like dealing with 'smarties'.
Don't generalise, be specific with facts, that's what people want before they buy.
Don't make excessive claims otherwise you may have a run in with the Trade Practices Act.
Listen to your sales people
Don't run a 'nice safe ad', it will achieve nothing
Always run a special in every ad
If you find a successful formula - stick with it until it stops working then change it.
Write your ads with enthusiasm, if you're not in the mood leave it until you are otherwise your ad will be as flat as you feel......
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