3 Powerful Buying Motivators.

1. Promote "Simple, Fast and Easy".

Your customers want your product or service to provide a simple solution to their problem. They also want to see fast results and they want those results to be easy to get.

Give them what they want. Promote the characteristics of your product or service that are simple and easy ...and those that provide fast results. These are often more important to customers than price.

Also make your buying process simple, fast and easy for ALL customers - so you don't lose any potential sales. For example, many internet marketers offer only one way for customers to buy - online at a secure server.

Ordering online may be the easiest way for you to buy something ...but it's not the easiest way for all your customers. In fact, it's one of the reasons many online orders get abandoned before they are completed.

One online marketer told me her sales increased almost 20 percent when she added the options of ordering by phone, fax or postal mail.

2. Stop Selling and Let Them Buy.

People love to buy things but they hate the feeling of being sold something.

I recently read about a survey conducted among new car buyers. Every participant rated the helpful attitude of the salesperson as one of the major reasons they bought their car. None felt like a persuasive salesperson had "sold" them a car. Instead, they believed they had "bought" their car.

Most of those survey participants were probably ready to buy a car when they walked into the dealership. The salesperson didn't have to persuade them to buy. They just needed to find a car with the features they wanted at a price they could pay.

How can you create the same atmosphere in your business? One way is to target your advertising to reach those prospects who are the most likely to be interested in wha.....

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